Marketers looking to prove the value of the promotional items they use in their marketing and corporate gift programs now have a powerful tool at their disposal. According to a recent survey conducted by the Advertising Specialty Institute, parent company of Successful Promotions, the cost-per-impression (CPI) of a promotional product is a fraction of a cent – $.004 to be exact. In fact, the survey shows that the CPI of a promotional product beats nearly all other advertising media available – including TV (network and cable), radio and print advertising.

The study also reports that people who receive promotional items and incentive products keep them for a long time – an average of seven months – providing repeat and consistent brand exposure for marketers. Given a bag to a client lately? Chances are, he'll use it more than nine times a month, and your logo on that bag will be seen monthly by 1,038 people, according to the study.